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Through our effective researching techniques, Maia’s competitive analyses take the guesswork out of competitors’ next moves and uncover their strategies, tactics, strengths and weaknesses. Maia uses a rigorous approach to conduct competitive intelligence engagements. This includes exploiting all secondary research on the competitive issues under investigation. Then, with this foundation of knowledge, Maia surrounds the competitor and interviews a variety of market participants including customers, suppliers, partners, financial/industry analysts and competitors themselves.
With this competitive insight, Maia supports clients with developing strategies and tactics which improve their market position versus key competitors and help minimize threats posed by competitors.
Many of our competitive analyses take the form of Benchmarking and Best Practices studies. In these studies Maia:
 Determines key performance metrics of competitors and provides “apples-to-apples” comparisons to clients' performance metrics
Identifies best practices employed by competitors for clients to integrate into their own operations and minimize gaps in performance metrics
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Maia specializes in business-to-business customer research and provides a full range of customer analyses to determine the best growth opportunities and the path to seize those opportunities. This can include a "big-picture" assessment of a new customer segment to support a market entry strategy or the development of a granular understanding of several customer accounts to improve clients' sales efforts within those accounts.
Maia primarily relies on in-depth customer interviews with key decision-makers to mine detailed insight on their product/service requirements and their perspectives on clients' and their competitors' capabilities.
Maia also conducts Focus Groups. Maia organizes, administers and moderates focus groups and then compiles results to form conclusions and recommendations.
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How a company brings its products to market can be a key strategic advantage or a source of channel conflict, lost opportunities and dissatisfied customers. Maia Strategy Group has significant experience addressing the challenges clients face with their channel strategy.
For companies that sell through multiple channels, determining the appropriate channel mix is critical to maximizing revenue opportunities. Multiple direct and indirect channels can work in tandem with one another, so that the efforts of one channel strengthen those of another, or they can conflict, leading to inefficient sales efforts and confused customers. A successful channel strategy maximizes the efficiency and effectiveness of its sales channels, while eliminating channel conflict.
Maia Strategy Group addresses the unique challenges of multi-channel organizations. This can include a broad evaluation of a client's current channel strategy, or a more narrow focus on the opportunities available for a particular channel. In each case, Maia works with the client to ensure that the company's specific channel requirements are met.
Maia utilizes a range of approaches to support clients with their channel strategy. Maia leverages customer analyses to better understand customer purchasing behavior and channel preference, so that we can help clients determine how customers can be best served in a multi-channel environment. Maia also conducts "best-in-class" and competitive analyses to identify leading channel management practices that our clients can integrate into their own operations. When examining clients' indirect channels, Maia engages channel partners to understand their requirements and what drives their loyalty with one OEM partner versus another. This insight allows Maia to develop the recommendations and tactics needed to improve the channel revenue and the overall competitive positioning of our clients.
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Organizations seeking growth constantly face the challenge of prioritizing new market opportunities. An organization must first understand the size of new opportunities, the market dynamics, and the competitive and customer environment. This assessment of the market is necessary to determine which opportunities to target and how to best target them.
Maia Strategy Group supports organizations in acquiring this critical insight. Based on our market intelligence efforts and an understanding of our clients' core competencies, Maia identifies which segments of a market offer the best opportunities. This ensures clients effectively allocate finite resources towards the most promising opportunities.
Upon identifying which opportunities to pursue, Maia develops a "go-to-market" strategy to seize those opportunities through a deep understanding of customers' requirements and competitors' strategies.
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Often clients need to obtain critical knowledge in a short time frame. In these instances, large scale studies are not required. Instead, clients rapidly need the answer to a limited range of questions. Our clients value Maia’s ability to provide accurate insight in a timely manner.
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