Maia specializes in Business-to-Business and Business-to-Government customer research. Customer surveys and focus groups are part of our expertise, but what really sets us apart is conducting in-depth, one-on-one interviews with customer decision-makers and decision-influencers to provide a range of insight. We help our clients understand the best products to develop and bring to market. For existing products and services, we assist our clients in developing the value proposition, messaging and marketing strategies required to win in specific customer segments and industry verticals.
Maia also facilitates closing sales opportunities and our work can be directly linked to revenue growth. We go deep into potential customer accounts to determine when and how buying decisions are made, we assess customers’ perceptions of our clients versus the competition, and we identify major product/service requirements. Maia then takes this intelligence to develop a sales plan which prioritizes accounts by “winning probability,” identifies the right decision-makers to target and develops a messaging strategy that best resonates with customers to close sales.
Please see our article in CRM.com on the value of customer research.