At the heart of Maia’s market intelligence capabilities is our extraordinary competency in global primary research. While focus groups and surveys are in our service portfolio, what truly differentiates us is our one-on-one open-ended and “discussion based” interviews with critical market participants who provide insight that is not available through secondary sources. Our seasoned consultants effectively and ethically engage external market participants to gather in-depth answers to questions that must be addressed to make the best strategic decisions. Our intelligence is then rigorously analyzed to build winning strategies for our clients. Simply put, primary research builds market intelligence which builds winning strategies.
The capabilities we provide leading Fortune 500 companies generally fall into the following categories: