Insights & News

Drug Store News, “Mobile gaming applied to CPG brand engagement”
Moira Koch, VP at Maia Strategy Group, writes in her online blog for Drug Store News that a key tool emerging in mobile commerce for CPG brands is the use of gaming to engage consumers.

NYU selects Neil Sikder, CEO of Maia to Participate in Strategic Program
The New York City Department of Small Business Services (SBS), the New York City Council, and the Berkley Center for Entrepreneurship & Innovation at New York University (NYU) Leonard N. Stern School of Business today held the first class of Strategic Steps for Growth, a premiere executive management training program for minority and women business owners.

Maia’s Article on RFID in Modern Distribution Management
While retail channels push radio frequency identification (RFID) technology development, the Department of Defense has taken the lead on RFID among government agencies.

Maia’s AdAge Article, “Mobile Commerce Brings the Online Offline”
Retailers and manufacturers are pondering whether, in a world of augmented shopping via mobile devices, we will see a shift away from traditional e-commerce. 

Drug Store News article quoting Maia “Tis the Season to be Mobile”
Moira Koch, VP at Maia Strategy Group, writes in her online blog for Drug Store News that shoppers are not yet switching to mobile purchasing. Shoppers are largely using their smartphones to gather product information, compare prices and make decisions.

Maia’s SF Chronicle Article, “How CPG Firms Can Support Retailers”
New whitepaper by Maia Strategy Group examines how consumer packaged goods companies can support retail partners

Follow Moira Koch (VP Maia Strategy Group), on Drug Store News
Moira Koch is a VP at Maia Strategy Group, where she leads consumer packaged goods engagements with an emphasis on retail insights.

The Huffington Post, “Mobile Commerce Brings the Online Offline”
We are witnessing online commerce evolve to bridge the gap with brick-and-mortar retail, and stakeholders along all points of the value chain should be loath to miss out on the opportunities this new dynamic is creating.

Case Study, “Supporting the NYC DOB with Construction Safety Oversight”
Maia’s support of the project extended well beyond the research support initially envisioned to include some of the more complex statistics and data analysis work activities. Together, the firms delivered a comprehensive review of the existing data and useful recommendations on implementing a safety monitoring system was the direct output.

Case Study, “Building the ADA’s Online Continuing Education Strategy”
The ADA hired Maia Strategy Group to provide it with an exhaustive market analysis, which included a detailed understanding of market sizing, existing and emerging competitive landscapes, and market trends.

Video Case Study, “Supporting NYC SBS Economic Development Programs”
Watch this informative case study on how Maia’s consulting services supported Economic Development Programs within NYC.

Whitepaper, “How CPG Companies can Partner with Retailers for Mobile Apps”
CPG companies must first understand how retail partners view mobile technology, and how this technology is changing the way retailers market and promote their products.

Whitepaper, “Transitioning Partners into Solution Based Sales”
This article will discuss how companies are successfully transitioning to solutions-based sales with the assistance of their channel partners. In addition, it will examine three distinct channel partner models that best-in-class companies are employing as they expand their solution offerings.

Case Study, “Competitive Scenario Planning”
To support the client in developing an effective competitive response, Maia suggested that its analysis include a scenario planning exercise as well as recommendations based on the different growth scenarios of the competitor.

AdAge, “How is M-Commerce Different from E-commerce?”
While mobile technology is typically defined as purchasing online via a mobile device, retailers are thinking of it as what they can do to help buyers in-store.  They want to change behavior through mobile devices before and in-store.

Maia’s Destination CRM Article, “Speaking with Your Customers”
Sales, marketing, product development and strategy development professionals must regularly incorporate customer research to get the most out of existing customer relationships and to find new customers.